Analysis of Nikes Air Max Shoes Example

Essays on Analysis of Nikes Air Max Shoes Book Report/Review ï » ¿NIKE Air-Max Customer Traits: For a successful and experienced business like Nike, maintaining customer loyalty through clearly understanding the customer is the key. This is done through having a clear understanding of consumer ´s geo-demographics, psychographics and other personality traits. In a business where Nike faces direct competition from brands like like Adidas, Puma, Reebok and indirect competition from other shoe wear like Converse, Sketchers, Timberland etc, differentiation strategy is very important. Nike has been successfully maintaining its differentiation strategy with help of Brand Ambassadors, massive campaigning, and producing differentiated products like Nike Air Max Shoes. Nike ´s Air Max Shoes possess a highly competitive advantage due to its differentiation strategy in bringing in a new air technology that provides comfort, long term satisfaction along with durability in brand (Berthon et al, 2011). A clear customer profiling and segmentation for Nike Air Max is described below: Customer Segment: The idea behind Nike Air Max was to create comfortable shoes for athletes for sporting and casual users casual wear purpose. If we go along with the tag line of  ´Just Do It ´, it refers to all those people who have a drive and motivation to excel in life, be it sports, and be it other aspects. But since sports is considered to be a true demonstration of one ´s skills, abilities and passion, the excellence aspect in Nike Air Max Shoes it shown by athletes (Goldmen Pepson, 1998). Target Market: Target market is explained on the basis of geo-demographics (geographics and demographics), psychographics and brand positioning: Geographic Segmentation: Nike Air Max, like all other Nike assortments is a global brand therefor there is no geographic boundary. With the help of franchises, company-owned outlets, exports and online sales, Nike Air Max is available worldwide to its broad target market. Demographic Segmentation: Age: The age segment include young people, mainly including teens and youth. However, the purpose and spirit of Nike as a brand is for the people who are young at heart and have a passion to excel, the demographics in terms of age can be extended to 18 till 40 years (Rubini, 2010). Sex: The market for Air Max includes both Males and Females. Income Level: Nike, as compared to other snicker brands and shoes, is an expensive brand, therefore the income levels for targeted customers include middle-upper to upper-upper class. Psychographic Segmentation: The psychographics determine the consumer inner, intrinsic nature and personality which is external factors and situations and here in particular, with purchasing. Some factors that apply in this case are: Lifestyle: In terms of Nike Air Max, the consumer psychology is the need to stay comfortable and enjoy the experience, be it in sports or any other field. Therefore for Nike, it is critical that it targets the customer need of satisfaction and comfort during their experience to excel in any aspect of life. Personality: As discussed, Nike Air Max is a brand for people young at heart and full of spirit, therefore it aims at creating such image by advertising celebrities like Rafal Nadal, Christiano Ronaldo, Ashley Cole and Mario Balotelli. Considering Maslow ´s hierarchy of needs with respect to personality, the target market of Nike Air Max falls in the category of  ´Self Esteem ´ needs and  ´Self-actualization ´ needs. It is when people want to be associated with Nike, due to its brand name and high class product assortments, they also want to self-actualize by aiming to reach the zenith by excelling in their field (Fortin Uncles, 2011). Positioning Positioning defines the perception of brand into the minds of consumers. Therefore even though different marketing, branding aspects work on the background, the similar positioning is formed into the minds of consumers. On technical grounds, the positioning of Nike Air Max is based on the unique technology of storing air pockets into the shoes in order to give more comfort to the users (Neale Fullerton, 2010). This translates into the minds of consumers as unique, techy shoes that give style, separates from others along with giving comfort and ease. Nike Air Max has been successful at maintaining this positioning into the minds of consumers as they consider the brand as different and sporty as compared to any other brand from direct competitors like Adidas and Reebok and they treat Air Max exclusively. References: Berthon, P. Campbell, C. Pitt, L Ian, M. (2011). Creative consumers: awareness, attitude and action. Journal of Consumer Marketing [internet], 28 (7). Pp, 500-507. Available from: http://www.emeraldinsight.com/journals.htm?articleid=17003528show=abstract [Accessed 08 May, 2013] Fortin, D. Uncles, M. (2011). The first decade: emerging issues of twenty first century in consumer marketing. Journal of Consumer Marketing [internet], 28(7). Pp. 472-475. Available from: http://www.emeraldinsight.com/journals.htm?articleid=17003574show=abstract [Accessed 08 May, 2013] Goldman, R. Pepson, S. (1998). Nike Culture: The sign of Swoosh (Cultural Icons Series). London. SAGE Publications Neale, L. Fullerton, S. (2010). The international search for ethics norms: which consumer behaviours do consumers consider un(acceptable). Journal of Services Marketing [internet], 24(6). Pp, 476-486. Available from: http://www.emeraldinsight.com/case_studies.htm/journals.htm?articleid=1886201show=htmlWT.mc_id=alsoread [Accessed 08 May, 2013] Rubini, A. (2010). The role of brand in consumer behaviour: A case study of how sneakers have turned into status symbol. Savonia University of Applied Sciences (internet). Available from: http://theseus17-kk.lib.helsinki.fi/bitstream/handle/10024/16097/Rubini_Andrea.pdf?sequence=1 [Accessed 08 May, 2013]

Chinas High Dependence On Child Labor - 1677 Words

Child labor is a commonplace in China. Most of the children in China, families work income is dependent on their family’s survival. Child labor is a major issue throughout the global economy, especially in developing countries like China. Although, China has anti-child labor laws, many children in China are forced to work against their will. China is the home of many poor families and some of these families force their children to work because of their struggle with poverty and their lack of income. China’s urban poverty is mainly related to the living conditions of migrant laborers (Huang, 2012, p. 36). Many children start work at twelve years of age and younger and do not get the opportunity to finish school. These children have to work†¦show more content†¦Having these young children working instead of being in school becoming educated, hinders China’s future development. Attendance at many China schools are declining, since children start to work in fields and factories at a younger age each year. Many children lie about their age or falsify their birth certificates to be able to work in factories with no overtime pay and late night shifts. There are many reasons children begin work at such a young age in China, but one reason these children are taking part in the work force at a young age is because they can’t afford the school cost. Some social implications are the family’s financial standing, the Chinese cultural beliefs, and the lack of government actions. Child labor in China is a major problem that has existed for many years, but it still has not been acted on completely. Even with the many child labor laws, the Chinese government has not yet buckled down on child labor. Although collective bargaining is allowed under the current labor law, an independent union movement capable of negotiating workers’ interests claims does not yet exist in China (Oakley, 2002, p. 70). The Chinese government seems to have a soft enforcement when it comes to child labor. Child labor has been banned largely and has become very limited, however lately it has emerged again in a few factories that manufacture electronic products. To hire a child

The Ethics of Cognitive Enhancement free essay sample

Achievement is valued highly in our society. Coaches want their players to give 110 percent, professors encourage their students to study harder, and parents want to see their children become the best person they can be. Not only do we want to keep up with the Joneses, we want to surpass them. In the pursuit of excellence, some people will take drugs as an enhancement for their cognitive abilities. What makes this path to excellence ethically questionable? There are two large issues to using cognitive enhancements: fairness and the pressure to use them. While there may be nothing intrinsically wrong with using cognitive enhancers, the use of these drugs will likely have major side-effects on society which need to be taken into consideration. Cognitive enhancements have been proven to increase mental capacity in healthy people. This gives them an advantage over their peers who are not using these drugs. This will apply pressure on normal people to use enhancements in order to gain this advantage. We will write a custom essay sample on The Ethics of Cognitive Enhancement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If nobody in a workplace is using enhancements, the temptation to start using them will exist to gain an edge. If everyone in a workplace is using enhancements, then those coming into that workplace would also need to use them in order to be competitive. If cognitive enhancements were made legal for all people, the use would become very widespread and some companies may even make it mandatory to increase productivity. There would probably not be an issue with most people using cognitive enhancements if they came with no side effects and it was the cultural norm. One of the concerns that come up with using these drugs is the availability factor. Unless cognitive enhancements are available to everyone, they should not be legalized. If enhancements are expensive, this will give the wealthy population another advantage over the poor. Wealthy students already have an advantage in being able to afford tutors, attend private schools, go to college, etc. Leon Kass speaks of this unfair advantage in his article and says that it is especially unfair by participants in competitive activities such as school and work. The division between the wealthy and the poor communities would become even larger with cognitive enhancements. Anyone that did not use them may be seen as a lower class in the social order. Students seem to be getting lazier as the years go on which presents a huge problem for society. I understand that technology has made things easier for people to do things, which some people argue is the reason why people are considered â€Å"lazier†. For example, if you want to know how fast a cheetah could run, you can find it instantly by going to Google and typing it in. Twenty years ago, you would have to go to the library, find a book or encyclopedia, and look it up to find this information. Yet, I do not think that technology is the problem here. There is much more to education than just learning facts. Students who are more than capable of learning without medication are too lazy to put in the time and effort, which is a huge concern. If they could take a pill and learn with less effort, this would further increase laziness in our society. If cognitive enhancement drugs became widespread, students would no longer see the value that they obtain from education and working hard for something. Healthy people who are using cognitive enhancements for improved performance are seeking an unfair advantage over those students who are honest. An honest student who works hard and does what is viewed as â€Å"the right way to do things† would not be rewarded for his effort. If stimulants were provided to those without disorders, the standard for what is considered â€Å"normal† performance would rise. This, which Carl Elliot calls the problem of â€Å"relative ends†, would lead to many hard-working, honest people not being considered normal anymore. Performance enhancers, such as steroids or human growth hormone, make sports less entertaining for everyone. An athlete that uses enhancers that are illegal for normal people gains an unfair advantage over the other athletes who do not use enhancers. The respect is lost for the athlete who cheats by using enhancers. Was it Barry Bonds who hit 762 homeruns over his career or was it the steroids? Should we admire someone who finds a way to increase performance in a way that is condemned by most people? I know I wouldnt be as proud of an achievement if it was drug enhanced. I would see myself as a cheater and wonder if my success was because of the drug and not me. It seems as if an athlete on performance enhancing drugs goes from being well-liked and a role model to being despised by most once they are caught using the drug. If they are never caught or nobody knows about their use of enhancers, all is well for the athlete, the sport, and the fans. Other athletes do not want to see their competitors using this unfair advantage because it makes them look inferior comparatively. Sports fans also do not want to see someone succeed that cheats by using enhancers. They want to see someone who works hard and earns what they are trying to accomplish. Enhancement drugs in sports should be discouraged by everyone. However, I see enhancements in sports as less of a problem to society than enhancements for the brain. This is because there is less of an impact on society for the use of enhancement drugs in sports than there would be with mind enhancing drugs. Enhancing drugs would not only change society, but it would change how we think, who we are and who we become as an individual. Would we really be happy if our success depended on taking drugs? Will we even know who we are? Our strengths and weaknesses help make us become the person we are. Artificially enhancing the way a person thinks and learns will change who they are. With the drug, they may not have learned to study correctly, to work hard, to focus, or to persevere through tough times. By popping a pill they are not given the opportunity to become a better person and learn these virtues. It is one thing to try hard and do your best, but it is quite another to have to use a drug to be your best. The drug enhanced you is different from the real you. Imagine if everyone did this. One area where I think cognitive enhancements should be encouraged is in the military, especially during critical situations like war. Alertness is necessary at all times during war and these drugs can help achieve this. This is a situation where human’s lives are on the line and troops rely on one another to stay alive. They often times have no control over their environment and work with little sleep and a high degree of stress. It’s not necessarily about improving a soldier’s performance, but maintaining a level that the individual would not be able to maintain if it were not for the drug. Normal people that are not in the military and use cognitive enhancements do not need cognitive enhancements to stay alive, whereas those in the military sometimes do. In conclusion, the use of cognitive enhancements is wrong because it provides the people that are using the drugs with an unfair advantage, widens the gap between the wealthy and the poor, and fails to recognize the importance of effort in society. It is selfish for normal people to use a drug that was made to aid individuals who have a disability and use it to enhance themselves. Competition is a huge part of society and encouraging the use of cognitive enhancements would lead to chaos and the loss of human dignity.

Steel Pan History free essay sample

From the palm tree laden beaches of the Caribbean a comes an iconic instrument whose distinctive tune has for decades been characteristic of the British West Indies, the afro-Caribbean culture and the island way of life. Though its unique melody can be found throughout the islands, many westerners may be surprised to know that this instrument does not come from the popular islands of the Bahamas, Jamaica nor Barbados but from the small island of Trinidad Tobago. Though this instrument is relatively new on the global music scene, appearing as recent as the 1940’s it is no doubt that in its short life it has made a notable impact in Trinidad, the Caribbean and the world. Unlike many instruments the term â€Å"steel pan† has multiple meanings and may refer to a single instrument, orchestral arrangement or family of instruments. The steel pan’s culture and tradition is like that of any other instrument in that the world’s perspective of it is based on a combination of its history, artists, repertoire, and performance context. We will write a custom essay sample on Steel Pan History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trinidad Tobago are a pair of twin islands in the southern Caribbean Sea. Though they are geographically considered part of the Americas, due to their proximity to South America and Venezuela in particular, of which they are 6. 8 miles away (at their closest point), Trinidad has shared and absorbed much of its culture from its indigenous inhabitants, colonial history, and the people who came to work on the plantations. Trinidad was discovered in 1492 by the Spanish explorer Columbus, on his first voyage to the Americas. Like many of its neighbours, though it originated as a Spanish colony through wars, acquisitions, treaties and varied emigration it has changed hands many times resulting in immense cultural diversity. This long line of colonial masters began with Spain, who in 1532 appointed its first governor to oversee its new acquisition. Very soon after its role as a labour colony was solidified, its primary source of labour, the indigenous population quickly eradicated through hard labour, disease and displacement. In order to resolve this labour deficit and increase population the Spanish government invited the French to settle in Trinidad and they came with their slaves, property and traditions of their own. They saw the opportunity to migrate to Trinidad as a blessing. †(â€Å"Emancipation Day†, 7), as planters in Martinique, Guadeloupe and other French territories feared that the revolt in Haiti could happen in the other French islands, and so they became afraid. â€Å"In February 1797, during the wars of the French Revolution, Trinidad capitulated to a British force, and in 1802, following the Treaty of Amiens; it was formally ceded to Great Britain. (â€Å"Colonial rule, 1). It was Britian’s rule that lead to: the freedom of the slaves in 1853. Trinidad becoming a liberated part of the Commonwealth in 1962 and a sovereign Republic in 1976. Though the British shaped the political, economic and social aspect of Trinidad, it was the French influence that brought Trinida d one of its most iconic pseudo-religious celebrations, Mardi-Gras or Carnival. This celebration would play a major role in the cultural development of the nation and the emergence of the steel pan. When the freed slaves (slavery was abolished in the West Indies in 1834) joined in the festivities, they could not afford the conventional instruments, so they used African drums, the instruments of their ancestors, then created percussion bands made up of bamboo joints cut from the bamboo plant. † (Pan a short history,1) Due to the fact that many of the plantation owner were absentee, it was these (former) slaves from the â€Å"Yoruba, Hausa, Congo, Ibo, Rada, Mandingo, Kromanti (Koromantyn) and Temne† (â€Å"Emancipation Day†, 7) traditions that became the founders of this nation and the innovators of this new instrument. To an ethnomusicologist the origins of the steel pan, as a percussion instrument will come as no surprise as bells rattles and drums have been used in African societies for communication, entertainment and worship from as early as â€Å"6000 B. C In Trinidad and Tobago African drums were used in churches, orchestras, dances and festivals. There are different types of drums such as the bougarabou, djembe, dun dun and talking drum. † (â€Å"Emancipation Day†, 8) In 1884 the beating of skin drums was prohibited in Trinidad as it was used as a method of accurate communication amongst slaves. This, simply forced the slaves to become more creative in there methods of communication, eventually leading to the beating of hollow bamboo stick and the tamboo-bamboo. The tamboo-bamboo are large hollow pieces of bamboo of varying sizes that are used to create tunes of varying sounds. After the emancipation of the slaves, the tamboo-bamboo progressed from a necessary method of communication to an alternative form of entertainment with accompanying, songs, dancing and celebrations. It was this step to multi-tonal percussion that was one of the largest progressions towards the steel pan as it is known today. Tamboo-bamboo bands were often accompanied by â€Å"non-traditional instruments like as scrap metal, metal containers, graters and dustbins† (Pan a short history,1). By the 1930’s these became the dominant component of Tamboo-bamboo bands. As metal became more readily available it gradually replaced bamboo. Metal playing musicians in these bands realised that raised sections of the instrument tended to make different sounds than flat sections of the instrument. During the World War II years there was a growing demand for oil and due to Trinidad’s large oil reserves, excess and discarded oil and chemical drums were plentiful. Through experimentation, luck and persistence by the unemployed and underprivileged youth came â€Å"the birth of steel pan, the only musical invention of the twentieth century. †( Pan a short history,1). It was discovered that by striking sections of the pan that had been warped by heat and mallet that one could achieve a variety of tones. According to tradition, a young man from Laventille, one of the most poverty stricken areas was the first to do this. Pan however; as an item was not invented by any person. It evolved and there are a number of people, including myself, who advanced it through certain stages of that evolution. (Elliott, 200) Some of these artists include ‘â€Å"Winston ‘Spree’ Simon is credited with creating the first ‘melody pan’†¦ Ellie Mannette is credited with being the first to wrap the playing sticks with rubber which softened the attack and produced a more refined tone (now called the hammer) Anthony Williams is credited with inventing the ‘spider web pan’ which was designed in a cycle of fourths and fifths. )† ( Pan a short history,2)â€Å"Today they are made using empty oil drums that are cut to varying depths depending on their role in the orchestra (bass, cello, guitar, ping-pong). The surface is then sunk about two inches and delicately seamed with a punch and hammer. A struck section will resound relative to its size and depth. The drum face is then exposed briefly to fire and doused with water or oil, which has the effect of retempering the steel and further insulating the notes. † (Sewell,1) In modern times, steel pan does not refer to a single instrument but rather a family of instruments that when played together in harmonies are referred to as â€Å"steel band†. Steel pan musicians are called pannists. The voices that compose the steel band are high tenor which ranges from D4 to F#6, low tenor which ranges from C4 to E6, double second pan uses two pans and ranges from F3 to B5, quadraphonic pan uses 4 pans and has an extensive pitch range, from B2 one octave below middle C to Bb5, guitar pan which ranges from one octave below middle C, to F#5 one octave above middle C, cello pan which uses a combination of 3 pans. One pan therefore contains the notes C, Eb, Gb and A; another pan contains C#, E, G and Bb; the third pan contains B, D, F and Ab, and the four pan bass which range is from G2, two octaves and a 4th below middle C, to D4 above middle C. The engine room as it has come to be known is a miscellaneous compilation of various non-traditional percussion instruments. Though its roots are as a method of communication for the slaves, the art of musical percussion in Trinidad has gradually become one of the most central and important aspect of the entertainment and cultural scene on the island. Panorama and Carnival are the greatest examples of the context of steel pan performance in the West Indies. â€Å"In 1963, the government of Trinidad and Tobago in conjunction with the National Association of Trinidad and Tobago Steel bandsmen (NATTS) launched a new steel band competition called Panorama. ’ (Steel band competition,1) Panorama is an annual steel band competition which consists of hundreds of bands and thousands of musicians. Though the compositions of the bands may change with regards to the musicians that participate the style, form and presentations of the band does not. People will often follow a particular band from year to year and round to round similar to the way people may support a team during the world cup. The competition consists of three rounds preliminary, semi-final and finals. Some world famous steel bands are the desperadoes, North Stars and the Harmonites. Each band plays a total of a 6 minuet recital, this performance is judged on arrangement, tone, rhythm and overall performance, four aspect controlled primarily by the arranger. Steel pan arrangers are among the most revered and beloved within the island musical community. Music is seldom written specifically for the steel drum. Though the steel drum can technically play any form of music, it’s repertoire comes primarily from the music in the popular culture. The most common form of music found in pan yards today is a popular form of music in Trinidad today called soca, some examples of soca played by the steel band include David Rudder’s The hammer, Marshall Montano’s Vibes cyah done and many more. Depending on the arranger the same song has the capacity to sound totally unique. The steel pan, being primarily a folk instrument does not share the bourgeois class statement that tradition musical instruments have. As a result transmission musical knowledge occurs in a much less formal setting than conventional western music. Some may seek lessons and theory books, but knowledge of the steel pan is most commonly acquired through friends, relatives or miscellaneous others. In conclusion the steel pan and steel pan culture have revolutionaries the way the world views the Caribbean. â€Å"indeed, over the past four decades, the steelpan has come a long way, moving from the panyards of the most depressed areas of a society to some of the most prestigious concert halls around the world. The Desperadoes, for instance, have performed at the Royal Albert Hall in London, Carnegie Hall, the Apollo and Lincoln Theaters in New York, the United Nations building, and the Kennedy Center in Washington, D. C. Other bands like Renegades, All Stars, Phase Two, Exodus have wooed audiences from London to Paris to Japan, mesmerizing them with their renditions of some of the most complex works of the classic composers such as Bach, Beethoven, Mozart, Sibelius, Rossini, Borodin. †( Pan a short history,1) It has given the West Indies a sound of it own, drawing thousands annually to its sweet sound and characteristic tone. Though it is just as much a part of the history of Trinidad and Tobago as the island itself the fact is that it is slowly disappearing. The steel pan has become a symbol of the islands’ peaceful past, as the average age of the musicians grow and the participation rate among youth gradually shrinks so two does it’s relevance in the modern world. The decline in the popularity of the steel pan has been related to rising gang violence, immoral behaviour and crime.

Introduction and Overview to World War I

Introduction and Overview to World War I World War I was a major conflict fought in Europe and around the world between July 28, 1914, and November 11, 1918. Nations from across all non-polar continents were involved,  although Russia, Britain, France, Germany, and Austria-Hungary dominated.  Much of the war was characterized by stagnant trench warfare and massive loss of life in failed attacks; over eight million people were killed in battle. Belligerent Nations The war was fought by two main power blocks: the Entente Powers, or Allies, comprised of Russia, France, Britain (and later the U.S.), and their allies on one side and the Central Powers of Germany, Austro-Hungary, Turkey, and their allies on the other. Italy later joined the Entente. Many other countries played smaller parts on both sides. Origins  of World War I European politics in the early twentieth century were a dichotomy: many politicians thought war had been banished by progress while others, influenced partly by a fierce arms race, felt war was inevitable. In Germany, this belief went further: the war should happen sooner rather than later, while they still (as they believed) had an advantage over their perceived major enemy, Russia. As Russia and France were allied, Germany feared an attack from both sides.  To mitigate this threat, the Germans developed the Schlieffen Plan, a swift looping attack on France designed to knock it out early, allowing for concentration on Russia. Rising tensions culminated on June 28th, 1914 with the assassination of  Austro-Hungarian Archduke Franz Ferdinand  by a Serbian activist, an ally of Russia. Austro-Hungary asked for German support and was promised a blank cheque; they declared war on Serbia on July 28th. What followed was a sort of domino effect as more and more nations joined the fight. Russia mobilized to support Serbia, so Germany declared war on Russia; France then declared war on Germany. As German troops swung through Belgium into France days later, Britain declared war on Germany too. Declarations continued until much of Europe was at war with each other. There was widespread public support. World War I on Land After the swift German invasion of France was stopped at the Marne, the race to the sea followed as each side tried to outflank each other ever closer to the English Channel. This left the entire Western Front divided by over 400 miles of trenches, around which the war stagnated. Despite massive battles like Ypres, little progress was made and a battle of attrition emerged, caused partly by German intentions to bleed the French dry at Verdun and Britains attempts on the Somme. There was more movement on the Eastern Front with some major victories, but there was nothing decisive and the war carried on with high casualties. Attempts to find another route into their enemy’s territory led to the failed Allied invasion of Gallipoli, where Allied forces held a beachhead but were halted by fierce Turkish resistance. There was also conflict on the Italian front, the Balkans, the Middle East, and smaller struggles in colonial holdings where the warring powers bordered each other. World War I at Sea Although the build-up to war had included a naval arms race between Britain and Germany, the only large naval engagement of the conflict was the Battle of Jutland, where both sides claimed victory. Instead, the defining struggle involved submarines and the German decision to pursue Unrestricted Submarine Warfare (USW). This policy allowed submarines to attack any target they found, including those belonging to the neutral United States, which caused the latter to enter the war in 1917 on behalf of the Allies, supplying much-needed manpower. Victory Despite Austria-Hungary becoming little more than a German satellite, the Eastern Front was the first to be resolved, the war causing massive political and military instability in Russia, leading to the Revolutions of 1917, the emergence of socialist government and surrender on December 15. Efforts by the Germans to redirect manpower and take the offensive in the west failed and, on November 11, 1918 (at 11:00 am), faced with allied successes, massive disruption at home and the impending arrival of vast US manpower, Germany signed an Armistice, the last Central power to do so. Aftermath Each of the defeated nations signed a treaty with the Allies, most significantly the Treaty of Versailles which was signed with Germany, and which has been blamed for causing further disruption ever since. There was devastation across Europe: 59 million troops had been mobilized, over 8 million died and over 29 million were injured. Huge quantities of capital had been passed to the now emergent United States and the culture of every European nation was deeply affected and the struggle became known as The Great War or The War to End All Wars. Technical Innovation World War I  was the first to make major use of machine guns, which soon showed their defensive qualities. It was also the first to see poison gas used on the battlefields, a weapon which both sides made use of, and the first to see tanks, which were initially developed by the allies and later used to great success. The use of aircraft evolved from simply reconnaissance to a whole new form of aerial warfare. Modern View Thanks partly to a generation of war poets who recorded the horrors of the war and a generation of historians who castigated the Allied high command for their decisions and ‘waste of life’ (Allied soldiers being the Lions led by Donkeys), the war was generally viewed as a pointless tragedy. However, later generations of historians have found mileage in revising this view. While the Donkeys have always been ripe for recalibration, and careers built on provocation have always found material (such as Niall Fergusons The Pity of War), the centenary commemorations found historiography split between a phalanx wishing to create a new martial pride and sideline the worst of the war to create an image of a conflict well worth fighting and then truly won by the allies, and those who wished to stress the alarming and pointless imperial game millions of people died for. The war remains highly controversial and as subject to attack and defense as the newspapers of the day.

Used To vs. Use To

Used To vs. Use To Used To vs. Use To Used To vs. Use To By Maeve Maddox A reader asks, Which is correct    He USED to go to the game on Friday. He USE to go to the game on Friday. When the statement is positive, as in the reader’s example, the expression is used to. In negative statements, the expression is use to. For example, â€Å"He didn’t use to go to the game on Friday.† The expressions are used to speak about things that were habitually done in the past. Both used and use are followed by an infinitive. For example: We used to play baseball every Saturday. I used to live in Cleveland. There used to be a house on that corner. The d is dropped when the sentence is negative: I didn’t use to worry about money. I didn’t use to celebrate Christmas. There didn’t use to be a gas station on that corner. Here are some current examples from the Web: Chris Pratt Used To Live In A Scooby Doo Van Pope Francis reveals he used to work as a bar bouncer He [Jon Stewart] didn’t use to care and his show was funnier. Actors didnt use to be celebrities. Women didnt use to  talk  politics  in this country.   I used to tell people wed sell everything but the kitchen sink. I  used to  love this view   Positive sentence: used to. Negative sentence with didn’t: use to. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Spelling Test 134 Writing Tips That Will Make You a Better WriterThe Difference Between "Shade" and "Shadow"

Silla Buddhism and Hwarang by Richard Essay Example | Topics and Well Written Essays - 1000 words

Silla Buddhism and Hwarang by Richard - Essay Example Korea Kingdom recognized the instituted hwarang that embraced Sinitic Mahayana Buddhism as the state religion. There was massive changes in the kingdom in the 6th century where Sinitic-style kingship was embraced and formation of strong government (54). This has kicked out huge debate as to whether the Korean Kingdom was founded on   the Sinitic Mahayana Buddhism dynasty or otherwise: the debate and research are still on.Richard argued added that Hwarang was got from information stored in Kim Pusik’s. The Confucian approach indicated that there was close relationship among theBuddhist monks and hwarang in the Silla kingdom.   Buddhist monks comprised of Haedong kosung, chon and Samguk yusa who demonstrated a link between Buddhist beliefs and the hwarang practices. Hwarang is demostrated as sketchy, laconic and suggestive, it was considered to bear different differentiation. Scholars also found that it was likely that hwarang were modelled by King Chinhung. Buddhism religio n was significant to the hwarang (55). The author presents the fact that Hwarang offered wilderness training in miltary to the youths where they also leant their culture. We can therefore argue that the Hwarang   was a very important tool that propagated the cultural practices throughout gernerations. They were interested in information regarding where they came from and the meaning of hwarang. Hwarang was understood as flower of youths even though many scholars do not agree.Hwarang is believed to originate from Samguk Sagi (56).

Obesity and its causes Research Paper Example | Topics and Well Written Essays - 750 words

Obesity and its causes - Research Paper Example cause of obesity is the availability of a variety of consumer snack products in the country containing trans fats and other preservatives with high levels of saturated fat. In today’s difficult economy, the costs of healthier foods are increasing due to rising prices in the global food supply chain, therefore consumers turn toward unhealthier food options due to pricing. The high availability of these foods in this competitive marketplace where variety and option is tremendous along with a more attractive price tag can be attributed as a significant cause of obesity increases in society. Furthermore, the method by which food manufacturers market their products to youths is another reason for the growing trend of childhood obesity. Less health food options, such as those made by Cadbury or Nestle, two well-known global chocolatiers, often use innovative advertisements are part of marketing to appeal to the child’s lifestyle and personal values. Finding these promotional connections leads youths to sample high-fat or high-calorie foods due to brand image or how the product is presented using colorful or imaginative characters. This is a psychological contribution to the escalation of obesity and is a product of business marketing, an industry which is â€Å"being lambasted for its all-too efficient efforts in pushing less healthy snack foods to children† (Alistair, 24). Obesity is also caused by the rising instances of quick service or fast food restaurant concepts which provide high fat foods products to consumers in a hurry. In today’s global marketplace and consumerism economy, many households have both parents working in order to sustain quality of lifestyle. This changing trend toward the hassled lifestyle drives many parents toward this convenience, fast service menu. McDonald’s, under pressure by health advocates, became the first fast food restaurant to post nutritional information on their packaging (Grant, 9). This illustrates that the fast food

Portfolio Models Essay Example for Free

Portfolio Models Essay The use of portfolio models in marketing has been gaining increasing use since 1960s. The portfolio models were developed with the aim of helping in the development of market share and growth. These models have been used as strategic thinking model in the making of business decision. These models include BCG, General electric/shell, Hofner-Schendel, Experience Curve and Porters Competitive models. Each model has been criticized on the capabilities and according to its scope on market share. These models have been found to lead to the wrong decision in investment and other business processes. The portfolio models assume a causal relationship between the market share and the profitability of a product in the market. The common scope of portfolio models is the way it tries to ignores some of the most relevant strategic issues in business. Therefore, all models cannot be taken as an effective strategic decision making model. It should however be discarded or it should be used with caution. This paper does not recommend the use of portfolio models and an alternative way should be sought to replace this. Introduction Portfolio models can be defined as a method or strategy in which a new product will be introduced in the market and perform as it was expected. In the 1960s, there was growing assertion of the use of portfolio models in marketing. There was growing interest on the development of market share and growth strategy which later came to be known as marketing portfolio. The BCG matrix, Hofner-Schendel, Experience Curve and Porters Competitive models and GE/S were meant to achieve the marketing needs especially when introducing new products in the market. They were meant to stimulate strategic thinking especially among the senior marketing executives in the turbulent business environment. However, there has been dysfunction of these models in the way they are taught and the way they are applied in the market. This study will look into the applicability of portfolio models in strategic decision making in marketing. The study will evaluate the view from a number of literature to understand whether the model can really be applied to the decision making process or not. This paper therefore evaluates the available literature which has given an insight into this model to understand how it can be applied in strategic marketing decision. There are other methods that were introduced to give a product a distinctive market share especially when it’s introduced. There are four commonly used methods to approach this matter, the Boston consulting group (BCG), the General electric/shell (GE/S), Hofner-Schendel, Experience Curve and Porters Competitive models. Therefore to give the clear meaning of the portfolio model, there is a need to understand how the portfolio models work. The first step to be taken when using the above models is to understand the different business/ marketing strategies of the company. Portfolio models in marketing decisions Portfolio models management generally defines the way business comes up with strategic decision to venture into the market. In this definition, the strategic marketing decision is a method by which marketing ideas are made and implemented in order for a product to have stronger grounds in the market. At any one time, company will be coming up with new product which will need to be introduced to the market in the most successful way. Portfolio models therefore provide the business with important tools for analyzing of the strategic decision to determine their effectiveness in the market (Abell and Hammond, 1979, p. 42). Purpose of portfolio models in strategic decision making in marketing There are mainly four main purpose of using the portfolio models in the strategic marketing decisions which are pursued in portfolio management and must be achieved through any model that is used. These goals include the maximization of portfolio, seeking of the right balance of the available projects, aligning of the portfolio strategically, and aligning the projects to the available resource (Ansoff, 1984, p. 12). Smith and Swinyard (1999, p. 2) also show that portfolio marketing models are important for an organization to assess the overall success of a new product in the market before a lot of money is used in the development of the product. They both call for the use of multiple marketing models in order to achieve the overall success of introducing new products in the market. This will reduce the failure rate of the products and extend their life cycle in the market. (Thomas, 2002, p. 61) The models can also be used as important tools to forecast the level of competition and therefore draw upon effective way of beating this competition. They help to forecast the performance of a product in the market so as to draw up strategies to effectively introduce it in the market. Edgett, Cooper, and Kleinschmidt (2002, p. 2) showed that in order to achieve full development of a new product in the market, there has to be effective portfolio management. There are different types of portfolio models that include the BCG, GE/S, Hofner-Schendel, Experience Curve and Porters Competitive models. In his review of the portfolio models, Day (1977, p. 32) showed that the use of bubble diagrams had been gaining increasing use in business. Day shows that these models resemble the portfolio models with stars, cash cows, dogs, and others. He showed that these models could be used successfully to forecast the market in the future. Day therefore asserted the role of matrix like Boston matrix in marketing. The Boston matrix could be used to show four quadrants as has been shown by Day and corresponding strategies which could be used in each quadrant. However Day criticizes the matrix on the sense that it is too narrow on its scope. He asserts that the BCG matrix has a narrow focus on the market share of the product. On the other hand Morrison and Wensley (1991, p. 106) provided an insight into the portfolio planning models as used in making business decision. They asserted that the use of BCG matrix in portfolio management is inhibited by difficulties in measurement of the rate of market growth and the relative market share of the product. This is due to a number of reasons. They gave the most prominent reason being the fact that market boundaries are often very difficult to fix which meant the different matrix methods will give different recommendations for a given situation. Therefore they argue that the common scope of BCG matrix in a way ignores some of the most relevant strategic issues in business. Though these other models are not as famous as BCG, Day still argues that use of them could also lead to success in the market. Day advocated and recommended the use of Porters competitiveness that he viewed to have higher possibilities of success than other models if its well implemented. It is commonly used in an already operating business with other products in the market. The experience curve can only be help to the company that has been in the market for sometime with a different product. The experience that the company has gained in the given period will determine the strength of the company in the market. This has been used by several companies like coca-cola in the introduction their mineral water. It would be hard for a company that has not been doing well in the market to succeed with the new product. They showed that Boston matrix was a technique for one season and not for all the season. This is because its popularity and use increased in the 1960s and 1970s and then plummeted due to the challenges faced in the market. They showed that the single chart could be successfully used to determine the growth potential and the competitive strength of a product in the market but this has rapidly changed with time. Armstrong and Brodie (1994, p. 38) evaluation on the applicability of the Boston matrix concluded that the use of the matrix to guide investors often would result to wrong decision through the use of BCG. General Electric and Shell, Porters competitive models are designed for long term use in the market, once the product has been introduced in the market, the models techniques still continues to support the product through the entire life in the market. Whichever model is used, it has to be used for entire life of the company because no other model will fit without altering the companies business especially when the company is introducing new product in the market. Although they based their study on a small number of graduates in a class, they gave a further warning against the use of the matrix in a simple mind. Armstrong and Brodie (1994, p. 3) carried out a study on the effect of the portfolio planning methods on the overall decision making process. Their study pointed out the weakness in the use of BCG matrix in making strategic decision in an organization. Their study revealed that the use of BCG matrix in making investment decisions was highly likely to lead to unprofitable investment while Robert and Merton (1989, p. 210) advocates that the implementation of other models instead of matrix were intended for lifetime decision making. If not well implemented, there is a probability of causing life time losses and would be hard to recover unless the product is withdrawn from the market. Each model has some weaknesses bas they are exposed out in the way models assume a casual relationship between the market share and the profitability of a product in the market. Morison and Wesley (1991, p. 26) also pointed out lack of consistency in the use of the portfolio models in determining market growth and profits. These studies give varied views on the use of Boston matrix, GE/S, Hofner-Schendel, Experience Curve and Porters Competitive models in making marketing decision. They all seem to point out on the weaknesses of these models in light of their theory and application. There are other ways a business can prosper other than using portfolio models. The strategies used in introducing the product in the market is all that matters, portfolios are just to give the business a rough idea on how to approach the marketing matter but not to give a conclusive tread which the business should follow. Conclusion Portfolio models are applied in portfolio management. They are applied in management to make strategic marketing decision. Though they had gained increasing use in different times, they have some weaknesses that are fatal to the welfare of the business in future. On the other hand they may give a rough idea on how to approach the market issues and on how to introduce the new product in the market. In all portfolios, not is able to predict the growth and the profit margins or losses on the other hand for the product, thus making them less important tool for the marketing. However the use of models should be discarded and there be implemented new strategies that would be able to address the issues of the business on long term and in both growth and revenues that are likely to be gained by the introduced product. Recommendations: The use of portfolio models is not recommended and if they have to be used, they must be implemented with great caution. None of all models has proofed an effective strategic decision making in regard to the marketing issues. It should however be discarded or it should be used with caution. This paper does not recommend the use of portfolio models and an alternative way should be sought to replace this.

LICORICE :: essays research papers

LICORICE There are several varieties of the herb, Licorice. Its name is derived from the two Greek words meaning ‘sweet’ and ‘root’. It is one of the oldest and best-known remedies for coughs and chest complaints. The knowledge and use of it dates back to the time of the early days of Egyptian civilisation. The Hindus, Greeks, Romans, Babylonians, and Chinese all knew about the values of Licorice. It is an enduring herb, which grows in most moderate countries. It varies from about two to five feet high, with long, smooth green leaves and yellowish white or purplish flowers. The root is light brown with a very sweet taste; fifty times the sweetness of cane sugar. It is an ointment, a cough mixture, and a laxative. Its roots penetrate deeply into the ground and contain an abundance of valuable properties. It is indigenous of Greece, Asia Minor, Spain, Southern Italy, Syria, Iraq, Caucasian and Transcaspian Russia, Northern China, Persia and North Africa. Tons of Licorice are used by all countries today for foods, medicines, beverages, and many confections, etc. The United States imports about fifty million pounds of Licorice root and about half that amount of liquid extract yearly. The root comes mainly from Iraq, Turkey, Russia, Syria, Italy, and British East Africa. The liquid extract is imported mostly from Spain. Some of the Licorice extract entering the United States is used by the drug industries and made into various medications because of its demulcent and expectorant properties. The root, which is made into a powder, is often used in the preparation of pills. The extract has almost the powder as a remedial agent. Much of the Licorice supply is used by the tobacco industry as a conditioning and flavouring agent. It is also used by the confectionery industry as a base for a wide variety of candies. The residual material after extraction is used as a stabiliser in the production of foam fire extinguishers and as a fertiliser for mushrooms. The Chinese herbalists regard Licorice as a healing agent either by itself or as an ingredient in various herbal formulas. It is also used to flavour beer or ale, ice creams, and as Licorice water, which is a blood purifier. Licorice water was a popular drink in Egypt during the ancient days. The youthful Pharaoh Tutankhamen was buried with a supply of Licorice root to help him on his last long journey. It was a very therapeutic sweet drink for all the natives of those times. LICORICE :: essays research papers LICORICE There are several varieties of the herb, Licorice. Its name is derived from the two Greek words meaning ‘sweet’ and ‘root’. It is one of the oldest and best-known remedies for coughs and chest complaints. The knowledge and use of it dates back to the time of the early days of Egyptian civilisation. The Hindus, Greeks, Romans, Babylonians, and Chinese all knew about the values of Licorice. It is an enduring herb, which grows in most moderate countries. It varies from about two to five feet high, with long, smooth green leaves and yellowish white or purplish flowers. The root is light brown with a very sweet taste; fifty times the sweetness of cane sugar. It is an ointment, a cough mixture, and a laxative. Its roots penetrate deeply into the ground and contain an abundance of valuable properties. It is indigenous of Greece, Asia Minor, Spain, Southern Italy, Syria, Iraq, Caucasian and Transcaspian Russia, Northern China, Persia and North Africa. Tons of Licorice are used by all countries today for foods, medicines, beverages, and many confections, etc. The United States imports about fifty million pounds of Licorice root and about half that amount of liquid extract yearly. The root comes mainly from Iraq, Turkey, Russia, Syria, Italy, and British East Africa. The liquid extract is imported mostly from Spain. Some of the Licorice extract entering the United States is used by the drug industries and made into various medications because of its demulcent and expectorant properties. The root, which is made into a powder, is often used in the preparation of pills. The extract has almost the powder as a remedial agent. Much of the Licorice supply is used by the tobacco industry as a conditioning and flavouring agent. It is also used by the confectionery industry as a base for a wide variety of candies. The residual material after extraction is used as a stabiliser in the production of foam fire extinguishers and as a fertiliser for mushrooms. The Chinese herbalists regard Licorice as a healing agent either by itself or as an ingredient in various herbal formulas. It is also used to flavour beer or ale, ice creams, and as Licorice water, which is a blood purifier. Licorice water was a popular drink in Egypt during the ancient days. The youthful Pharaoh Tutankhamen was buried with a supply of Licorice root to help him on his last long journey. It was a very therapeutic sweet drink for all the natives of those times.

Forgiveness Therapy on Depression, Anxiety and Posttraumatic

Gayle and Robert (2006) explain the different studies on the effect of forgiveness therapy. The article discuses about 35% of women are facing emotional abuse from a spouse or romantic partner. â€Å"Women often demonstrate negative psychological outcomes long after this abuse. † (O’Leary, 1999).Follingstad, Rutledge, Berg, Hause, and Polek (1990) and Sackett and Sanders (1999) have stated some of the categories that took effect after one’s been abuse psychological thru critizing, ridiculing, jealous control, purposeful ignoring, threats of abandonment, threats of harm and damage to personal property which causes and have strong negative impact of emotional abuse than physical abuse.Enright and Reed has underlined the consequences of those psychological problems which are depression, anxiety, and posttraumatic stress disorder, low self-esteem, learned helplessness, and an ongoing debilitating resentment of the abuser. The treatment uses to heal those women is â⠂¬ËœForgiveness Therapy’which uses as a problem solving respond to severe wrong doing. FT also found out these psychological emotional abuse can affect those women decision making. There are two unique challenges for recovery that Sackett & Saunders, 1999 have found.First â€Å"Learned Helpness† which defines that those women turn out to blame themselves for the abuse relationship. And â€Å"Accusatory Suffering† (Seagult & Seagult 1991) entails maintaining resentment and victim stauts. â€Å" the assumption in accusatory suffering is that healing the wounds of the abuse will somehow let the penetrator off the hook. † FT also focusing on decreasing and helping the resentful feeling toward the abusing partner and assist them to recover and develop good will.The study used 20 participant abused women who has been abused and has been divorced or permantly separate with their partner for a more or at least 2 years. Among those participants are different races , ethnicity that has some or college degrees with no or full time career jobs. Participants have been tested by using the screening checklist by using the Psychological abuse survey, the Enright forgiveness inventory, Coopersmith self-esteem inventory, State-Trait Inventory, Beck Depression inventory, Environmental Mastery Scale Reed instrument, the PTSS checklists, and Story measure.

Alcoholics Anonymous †Essay Essay

Alcoholics Anonymous came to be in Akron Ohio in 1935 It was formed by Bill Wilson and Dr. Bob out of a desperation to stay sober and not quite knowing how to do so. Bill W. had the idea that maybe one drunk trying to help another stay sober might be the key. Originally Bill W. tried to get sober by attending a religious group, the Oxford Group, and his evolved into AA as we know it today. Bill W. had managed to put together six months of sobriety when he was out of town and was in a situation where he felt like he needed to drink. Instead of taking that first drink he reached out, trying to stay sober. He thought maybe if he helped another drunk, he would feel better and he did. This premise is still keeping drunks sober today. In the early days Dr Bob abd Bill W. would make their rounds to the hospitals trying to help others get sober. The original Big Book or book of AA was based on the fact that one-hundred people had managed to get sober at the time that book was written. Today there are thousands upon thousands of people who are recovering, not only from alcohol but many different kinds of addictions. One of the things that remains true are the original twelve steps of recovery. It is the telling of how the original pioneers got sob er and stayed sober. After all these years the program remains strong and is the spring-board for self-help groups. The twelve steps are the program of recovery and it is essential that people who want to recover and keep their disease in remission they should work the steps to the best of their ability. Many people don’t get past step 1; people falter on the steps based on what they believe at that particular moment. Many people can’t or won’t believe in something other than themselves, so step three is out-turning their lives over. Step four is a huge stumbling block, and then having to talk to someone else about what they did wrong is huge. My point is, is that is not easy. Recovery is not easy, the drinking and using part was the easier softer way. For people that would like a better life and would like to learn to live life sober, they must practice the principles of AA, it really is life and death. Many people die every day from this disease. It is my opinion that society has a responsibility to educate our children in that this is a horrific disease and anyone can become afflicted. The stigma associated with this must be eradicated in favor of a medical view that treats it as what it is; a  bio-psycho-social disease.

The Advantages and Disadvantages of Internet

The Advantages and Disadvantages of Internet Free Online Research Papers Nowadays almost everyone in the world has contact with computers and the great majority of them have been using the Internet. This essay will look at the advantages and disadvantages of Internet. First of all, Internet provides access to a lot of useful information. Searching the Internet with search tools, such as Google, we can find almost everything we want. We can also do shopping using the Internet. We only need to select what we want, fill in some forms and click okay. In a few days we will get what we have ordered at our homes, without going anywhere. We can pay with our credit cards or pay the postman when we get the package, or transfer money from our bank account. Nowadays, we can transfer money from almost every bank on the Internet. It is faster than going to the bank and filling forms. Transferring money in traditional way takes about a day. However, using the Internet we can do this in few seconds even in Saturday and Sunday evenings. In addition, Internet banking gives us security against unauthorized transactions. Some people think that their money can be easily stolen by hackers. In fact, it is not true since the easiest way to steal our money from internet b ank is to break into our house and steal our bank card passwords. Internet banking has great protections which are unbreakable. Secondly, we can send email through the Internet. Emails can reach their destinations within a few seconds. It is very convenient when we want to send a letter to our friends who live in other countries. You can email whatever you want, such as movies, photos and songs etc. Besides, the costs of sending Emails are much cheaper than sending normal letters. Thirdly, the Internet provides the facility to get online education. Many websites of different universities provide lectures and tutorials on different subjects or topics. You can also download these lectures or tutorials into your own computer. You can listen to these lectures repeatedly and get a lot of knowledge. It is very cheap and easy way to get education. However, despite these advantages there are two disadvantages of the Internet. Firstly, today, the Internet is the most popular source of spreading viruses. Most of the viruses transfer from one computer to another through e-mail or when information is downloaded on the Internet. These viruses create different problems in our computers. For example, they can affect the performance of our computers and damage valuable data and software stored in our computers. Secondly, pornography is a very serious issue concerning the Internet, especially when it comes to young children. There are thousands of pornographic sites on the Internet that can be easily found and can be a dangerous factor to letting children use the Internet. To sum up, the Internet changed our life in a positive way and made our life more convenient than before. Therefore the advantages of the Internet outweigh the disadvantages. Research Papers on The Advantages and Disadvantages of InternetThe Project Managment Office SystemAnalysis of Ebay Expanding into AsiaIncorporating Risk and Uncertainty Factor in CapitalPETSTEL analysis of IndiaOpen Architechture a white paperThe Effects of Illegal ImmigrationRelationship between Media Coverage and Social andStandardized TestingBionic Assembly System: A New Concept of SelfGenetic Engineering

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST]

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST] Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success. Today’s guest, Gregory Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial values and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success! Some of today’s highlights include: The lowdown on Help Scout: What it is, what they’ve been doing, and Gregory’s role as content marketing manager at the organization. How Gregory defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company. The elements of Gregory’s editorial values, including strategy, tactics, and examples. Gregory suggests some objectives to consider when creating content. What Gregory means by â€Å"vivid writing.† Being clear and imaginative is a challenge, but necessary to make you and your customers successful. How to use content to provide context between prospective customers and your product or service. Methods for gathering customer feedback to help you better understand what to cover in your content. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share

In what ways is it evident that paine and publius were influenced by Essay

In what ways is it evident that paine and publius were influenced by montesquieu and locke - Essay Example Thomas Paine was an English-American political writer who lived between (1737–1809).among his most remarkable publications, Common Sense (1776); Paine argued that the British colonies in America should revolt against the Crown. Paine’s work had great influence on the public during the American Revolution. Thomas Paine and Publius contributed greatly to the revolution of Americans and the world at large. Paine and Publius through their writings among them â€Å"common sense† greatly altered the character and destiny of America and World History (Loughran, 74). Thomas Paine’s ideologies and efforts inspired and brought together the American Revolution. Paine and publius provided the colonists with the fuel to charge their rebellion. Paine’s phrases chorused through colonies and united Americans in a common goal. His oratorical skills and the power of his pen imparted the courage and ideals needed for the founding of a new nation. In his efforts to bring together and direct the colonists, Paine created the phrases – The United State of America, which may have been one of his greatest phrases. The American idea of equality, freedom and human rights that came from Paine’s and Publius’s mind and the philosophies of their predecessors Locke and Montesquieu set the 18th century world on fire. They gave Americans and Europeans the sense, inspiration, and courage to reject outdated social and political structures of the past centuries and the confidence to create new ones that would ensure a better future for humans. People were looking forward to a social order where they could achieve their human potential. Democracy would enable them reach these aspirations they had been holding on to for ages. Paine and Publius changed the format and meaning of Locke’s and Montesquieu’s book of thought. Through this they enhanced the citizens

Good Deed report Essay Example | Topics and Well Written Essays - 500 words

Good Deed report - Essay Example The supervisor approved the commendation and agreed to send it the next day; furthermore, he added a $300 bonus for Roseanne’s actions and a commendation for her trainer. The supervisor is pleased with Roseanne’s handling of the concerns of the customer, which shows her training and personal work ethics, so he includes a bonus for her and a commendation for her trainer. He describes the work of customer representatives as sensitive emotional labor. He emphasizes the importance of bonuses in financially compensating excellent workplace actions. This bonus shows that the company values exemplary employee attitudes and behaviors. In Roseanne’s case, it is impressive that after only two weeks in the job, she shows remarkable dexterity in handling complex cases and infuriated customers. The supervisor further commends her trainer, who is also happy with Roseanne’s performance. The trainer uses Roseanne as an example for new trainees. Customer service agents are at the forefront of serving and making customers happy. If they do something right, they get a commendation and positive performance review. But if they go beyond their duties and excel in doing so, they deserve a bonus. Hence, the supervisor approved the request and positively reinforced commendable workplace behaviors. Employees, who go above and beyond the call of duty, have to be properly commended to reinforce their good behavior. Reinforcement studies in the workplace suggest the importance of timing positive rewards in sustaining and spreading positive behaviors. On 25 September 2012, Roseanne Blythe, a customer service and sales agent, was about to end her shift when an irate customer called in. She did not only restore a disgruntled customer’s faith in the company, she also increased revenues, when that customer opened twenty accounts amounting to $5,000 every month. Hence, I recommend for her to get a public commendation for the positive performance

American History Assignment Example | Topics and Well Written Essays - 500 words - 4

American History - Assignment Example 1800s, soldiers stationed at the former mission named the place as the Alamo which means â€Å"cottonwood† in Spanish — in reference to where these men came from, Alamo de Parras, Coahuila. For years, the Alamo became the home of Mexican revolutionaries and royalists during the war for independence. The military — Spanish, Rebel, and then Mexican — continued to occupy the Alamo until the Texas Revolution. Though Texians and Tejano volunteers were able to successfully occupy the Alamo in 1835, they were greeted by a surprise attack from General Santa Anna’s army – an assault which was held out for 13 days. Because of the intensity of the battle, the commander of the Alamo, Col. Travis sent forth couriers asking for help to communities in Texas. However, as the hope for outside help faded, Col. Travis drew a line on the ground and asked those who were willing to fight to step over. All of them except one stayed to defend the Alamo. The defenders risked their lives to protect the key to Texas’ defense. They would rather die than surrender to General Santa Anna’s army. Before the daybreak in March 6, 1836, the final assault of Mexican soldiers came as they scaled the walls and rushed inside the compound. The battle still continued as defenders continued to desperately fight the enemies. However, by sunrise, the battle ended as General Santa Anna entered the compound to proclaim his victory. At first, I found it rather odd that defenders wrote extensively about the weather in Texas. However, in my view, the defenders found Texas weather to be rather odd and new for them. That is why, in their journal entries, defenders took time to note and comment heavily about the weather. For historians, the weather diary is important to dispel the myth that in 1835 the coldest winter swept through Texas. This idea was held on because Mexican troops encountered a freak blizzard as they were on their way to Texas during the night of February 13 onwards. However,

The Influence And Leadership Management Essay

The Influence And Leadership Management Essay Just possessing an impressive title or position does not equate to someone being a leader. Leadership is influencing others to follow your vision. The quality of ones leadership is measured by their followers perception of the leaders effectiveness. This perception is driven by the different characteristics and skills that a given leader has as well as the style they use. Which traits they possess and their chosen approach will have a direct impact on the effectiveness of their leadership. This paper will explore the different aspects of a leaders personality and their position in an organization and how those factors impact the levels of influence gained. It is important to make an early distinction, Leaders and managers are not the same. Management focuses on systems and processes, organising and staffing. John Kotter in discussing what leaders really do describes the focus of leadership as motivating and inspiring keeping people moving in the right direction, despite obstacles to change, by appealing to basic but often untapped human needs, values, and emotions (Kotter, 1999, p. 54). There is overlap however, in that both managers and leaders must communicate the direction, but its a leader who will gain the commitment from followers to do what is needed to achieve the vision. Leadership can be referred to as the process of moving a group of people in a certain direction, and if it is to be sustainable it must be done through non-coercive means, thus by gaining influence from the group. Leaders need to create commitment from their followers through motivation and inspiring them to achieve collective goals. Different circumstances may require leaders to use different styles. They may even behave in a different manner depending on who they are interacting with. That being interaction between a leader and a follower may be different than that between a colleague or supervisor. This is referred to as situational leadership, where there isnt always a single approach that will satisfy all tasks, or influence all followers. According to Paul Hersey and Ken Blanchard, situational leaders should be able to place more or less emphasis on the task, and more or less emphasis on the relationships with the people theyre leading, depending on whats needed to get the job done successfully (Blanchard Hersey, 2012). In a given situation a leader may be more commanding and tell the employee exactly what to do, and how to do it. This is often referred to as an authoritative style of leadership. In another situation the leader may try to sell their message to gain greater commitment while still giving direction and providing information. Sometimes a participative style is the best fit, where the leader focuses on the relationships in the group and is prepared to share the role of decision making. And finally, a situation may call for a leader to delegate responsibilities to their follower, and take the role of a manager and monitor progress. What style to use will depend on what Hersey and Blanchard refer to as the maturity of the individual or group. This would be the levels of knowledge, skills, and confidence that the followers have (Blanchard Hersey, 2012). If the wrong style is used a leader may be faced with failure as too much responsibility was given to an employee with too low maturity, or being too authoritative to a follower with high maturity can damage the relationship through a lack of trust. Matching the leadership style with the appropriate maturity level (situation) is key to success and can strengthen leader follower relationships that will sustain future success. A strengthened relationship between leaders and followers has proven to be indispensable for an organisations success, as Bass argued the importance of this by highlighting survey results where employees favourable attitudes toward their supervisors contributed to the employees satisfaction. In turn, employees favourable attitudes toward thei r supervisors were usually found to be related to the productivity of the work group (Bass, 1990). Stogdill (1974) argued that Leaders are born, that they posses inherent traits that make them suitable as a leader. This is referred to as trait theory. In Handbook of leadership: A survey of the literature, he observed successful leaders and identified skills and traits that these leaders had. It was thought that if people were selected for leadership positions who also had a combination of these traits, than they too could be great leaders if given the chance. The table below contains Stogdills findings: Traits Skills Adaptable to situations Alert to social environment Ambitious and achievement-orientated Assertive Cooperative Decisive Dependable Dominant (desire to influence others) Energetic (high activity level) Persistent Self-confident Tolerant of stress Willing to assume responsibility Clever (intelligent) Conceptually skilled Creative Diplomatic and tactful Fluent in speaking Knowledgeable about group task Organised (administrative ability) Persuasive Socially skilled   Source: Handbook of leadership: A survey of the literature (Stogdill, 1947) McCall and Lombardo (1983) looked to focus on why some leaders succeed and others fail. They compiled their own list of traits for successful leaders. They argued that a leader needed to be emotionally stable and show composure in difficult situations. The leader should be calm, confident and predictable when under stress. They also saw that successful leaders were able to admit their own errors. That being prepared to own up to mistakes made, rather than focusing energy into covering up their errors. Another key skill they observed was good interpersonal skills. Being able to communicate clearly and persuade others without resorting to negative or coercive tactics is key to successful leadership. And finally McCall and Lombardo see a great importance in a leader possessing intellectual breadth. They describe this as being able to understand a wide range of areas, rather than having a narrow area of expertise. (McCall Lombardo, 1983) This idea that leaders are born has been challenged. Skills and traits can develop over time through life experiences such as a dramatic event, family upbringing, positive role models, work experience, education and training. These experiences can shape and alter an individuals personality. Fiedler and Garcia argue that when there is high uncertainty, or little time to think, we generally fall back on what has worked in the past. Leaders with a large repertoire of previously successful behaviours are more likely to perform better than those who lack this fund of experience (Fiedler Garcia, 2005). This highlights both the importance of experience and decisiveness in being a leader. Most of the skills and traits observed by Stogdill can be developed and shaped through life experiences. However, some skills and traits are more likely to be seen in leaders who are born with a particular personality, such as an extraverted personality. Leadership is a relationship between a group of people and an individual. This relationship is based on both influence and power, but like any relationship, the personalities of its members will dominate its long term success. A leaders personality must fit both the group and the situation. However, as previously referenced there are personality traits that have been consistently observed in successful leaders. Having an extraverted personality is not necessarily a requirement of a leader, just as possessing an introverted personality is not a disqualification. However, extroverts are often associated with some of Stogdills traits. Extroverts are commonly perceived as those with high levels of energy, expressive, and seek close relationships, where as introverts are more low key and prefer solitude (Riggio, 2011). A certain personality may not guarantee one being a better leader, but what it can determine is what type of leader one may be. When we think of great leaders many of the examples would fall into the category of extroverts; Dr. Martin Luther King Jr., Steve Jobs, and Bill Clinton. But they also come in the form of introverts; Abraham Lincoln, Bill Gates, and Mahatma Gandhi. All these men were/are great leaders, the difference is in how they approached their position as leader, and thus the relationship in the group. In a recent study by Psychology Today, it was found that social skills may be a better indicator of potential leadership. In the report, Ronald E. Riggio discusses misinterpreting the potential social effectiveness of an extroverts social energy. Riggio argues that if the person lacks the social skills to direct that energy, then the person will not be socially effective. Conversely, socially skilled introverts should do well in social interaction, but in a more low-key manner (Riggio, 2011). Most leadership theories in business environments are based on a transactional relationship between the manager and employee, with the manager being the leader to the employees position as follower. The transaction occurs by the leader offering a reward for the employees performance, this being a wage or bonus. To increase motivation they may pay higher incentives or increase perks. Path goal theory is based on the idea that an employees perception of what is expected regarding their effort and performance is greatly affected by a leaders behaviour. A leader helps his followers (employees) attain rewards by clearly outlining paths to goals and removing obstacles that could negatively affect the followers performance. Leaders do this by providing support, information, and other resources which are required by employees to complete the task and reach their goal. Robert House developed path goal theory and identifies two major dimensions of leadership, those being initiating structure and consideration. Initiating structure is the degree that a leader assigns tasks, specifies procedures, clarifies expectations, and schedules work to be done by their employees (House, 1971). As for consideration, House described this as the degree a leader provides a supportive environment through warmth, friendliness, helpfulness. Leaders do this by being approachable, considerate to the followers personal welfare, and when change is on the horizon, giving advanced notice (House, 1971). House argued that Leaders who initiate structure for subordinates are generally rated highly by superiors and have higher producing work groups than leaders who are low on initiating structure; and that leaders who are considerate of subordinates have more satisfied employees (House, 1971). In this theory leaders are seen more as coaches who want to help their employees succeed. In the text Management: ideas and actions, in contrast to transactional, Duncan offers a definition of transformational leadership as a process whereby individuals create a connection that raises the level of motivation and morality of both the leader and the follower with the primary goal to assist followers in attaining their maximum potential (Duncan, 1999). At the heart of transformational leadership is charisma. Sociologist Max Weber (1968) introduced the term charisma in the nineteenth century and described charismatic leadership as a non-rational form of authority. According to Weber, charisma is defined by a specifically supernatural trait that emerges in natural leaders during times of distress (Weber, 1968). But charisma is almost more in the hands of the followers in that they must buy in to the leaders personality, or vision. It is the followers perception that ultimately decides whether the leader is charismatic. Rukmani argues that transformational leadership is composed of idealized influence and inspirational motivation, which serving as a charismatic role model and articulating a vision of the future that can be shared (Rukmani, et al., 2010). Each style has its place in organisations and at times a leader must be able to be both transformational and transactional at different times. During times of change in organisations, transformational leaders are required to inspire the masses to share their vision. Kotter argues that motivation will be more sustainable when people are energized not by pushing them in the right direction as control mechanisms do but by satisfying basic human needs for achievement, a sense of belonging, recognition, self-esteem, a feeling of control over ones life, and the ability to live up to ones ideals (Kotter, 1999). For that reason, once systems are in place a transactional style is more appropriate to manage the work that now must be completed by those who have the knowledge and skills to do it. Leadership is the process of inspiring others to work hard to accomplish important tasks. Graen and Ulh-Bien (1995) propose three approaches to leadership, which a leader can adopt for effectively leading his or her employees. These include leader-based, relationship-based, and follower-based approaches. The approaches can be used in combinations at the same time with different followers. Effective leadership requires flexibility to employ these approaches in an honest and open manner. The leader-based approach is concerned with establishing and communicating a vision for the company, inspiring the employees commitment and enhancing group cohesion. By doing so, the leader and the followers raise one another to higher levels of motivation. Entrepreneurs who are gifted leaders are extraordinarily good at turning their visions into concrete results. A drawback of this approach is that when people are highly dependent on the leader, they may follow an inappropriate vision without question. The leader-based approach works best when there is a need for fundamental change requiring uniform direction by a charismatic leader and limited diversity among followers. The relationship-based approach is based on developing mutual trust, respect, and obligation between leader and follower, which generates influence between the parties. It emphasises building strong relationships with followers and on mutual learning and accommodation. It works best when there are different types of people with different kinds of needs who have to be managed. Relationship-based leadership can be seen as a sort of partnership between leader and follower. But, it is often time-consuming and relies on long-term relationships between particular leaders and followers. With the follower-based approach, leadership involves empowerment, coaching, facilitating, and giving up control. Accordingly, it requires the ability and motivation of the leaders followers to manage their own performance. Often, this approach makes the most of the followers capabilities, enabling leaders to focus on other responsibilities. The follower-based approach is most effective for performing unstructured tasks, in cases of weak position power of the leader, or non-acceptance of the leader. In a business environment, the leader of the organisation may also be the founder of the company. In this case they are an entrepreneur and a leader. This situation demands that the leader takes on different roles in a new organisation. It often happens that the founder entrepreneur is unable to adapt to the needs of the growing organisation. If the entrepreneur is unable to learn a new set of skills or to relinquish authority, the ventures performance can suffer. Many entrepreneurs cannot or will not break old habits in order to learn the roles they have to play in order to develop the venture, causing the company to lose control and turn profits into losses. The main problem seems to be that all too frequently the founder is reluctant to lose control of the business, wanting to do everything him or herself rather than manage others, so the growth potential of the business is strictly limited by his or her personal energy and capacity. Chandler and Jansen (1992) suggest that there a re three distinct leadership roles that an entrepreneur has to develop adequately. Or, which members of the entrepreneurs management team have to develop. The entrepreneurial role requires the ability to recognise and envision taking advantage of opportunity. This ability has been referred as the core of entrepreneurship and may be contingent on the entrepreneurs familiarity with the market. It can also be described as the drive to see firm creation through to fruition, which requires the willingness and capacity to offer intense and sustained effort. A second role the entrepreneur must fill is the managerial role. This requires the ability to develop programs, budgets, procedures, evaluate performance, and perform other tasks essential to implementing strategy. Individuals with strong managerial skills enjoy high levels of responsibility and authority; they seek positions involving delegation and motivation. The effective manager must be competent in three areas: à ¢Ã¢â€š ¬Ã‚ ¢ Conceptual competence: The mental ability to co-ordinate all of the organisations interests and activities, for instance, effective management of the ventures cash flow. à ¢Ã¢â€š ¬Ã‚ ¢ Human competence: The ability to work with, understand, and motivate other people, both individually and in groups. The manager must be able to clearly communicate the goals to be achieved and motivate others to behave in a synergistic manner. For instance, this requires the ability to delegate, manage customer and employee relationships, and exercise interpersonal skills. à ¢Ã¢â€š ¬Ã‚ ¢ Political competence: The ability to enhance ones position, builds a power base, and establishes the right connections. This may be particularly important in start-up firms, because the founder must enlist the support of network members. Establishing connections with people who control important resources and possess important skills and abilities is important to the performance of the new venture. Finally there is the technical-function role. To function effectively in the technical-functional role, the entrepreneur/leader must have the ability to use the tools, procedures and techniques of a specialised field. The specific skills required are determined by the industry within which the venture operates. Consider for instance a restaurant spinoff with a strong technical entrepreneur who only has bartending experience. If such an entrepreneur is unable to develop his or her entrepreneurial and managerial role, and if there is no one else in his or her team to fulfil this, the restaurant spinoff is likely to fail. Generally, the entrepreneurial and the technical roles are of the greatest importance at the start of the business. However, in order to grow, the managerial role is of eminent importance as well. If these roles are lacking yet the venture is determined to grow, a strong manager is needed who has the necessary knowledge and skills to fulfil these roles. But this is easier said than done. Most founders hate to step aside even though they are temperamentally unsuited to be managers. Clarysse and Moray (2004) suggest that investors have to be careful when they want to remove the founder-entrepreneur. This is because the initial team often only accepts a newcomer as a CEO once they have been convinced of the shortcomings of their friend as a boss. Business Leaders today face multiple challenges of recruiting and retaining competent employees. In order to succeed both in reaching a common goal and creating commitment amongst their followers, a leader ability to inspire and motivate is crucial. Whether it comes naturally or developed over time, there are skills and traits that an effective leader must have in order to inspire their followers. They will need to be flexible, both for different task requirements and for the differing personalities and skills of their employees. If a leader cant influence their employees then they will have no followers; so then if the leader has no followers than they really arent a leader at all. Without influence there is no leadership.

job apllication letter :: essays research papers

– Support Analyst: Retail Credit Support Dear Recruitment Manager: I have currently completed my final year of study doing a Bachelor of. I’m applying for the graduate Support Analyst position within the Retail Credit Support Department. Being an Information Systems graduate I believe my skills would be ideal for the position and organisation. Through my studies I have completed several projects as a team leader that involved working in large groups. The least was to develop a database system and interactive system for the Community Legal Centre as part of a full year project. My responsibilities included coding, documentation, testing and general project management. Along with this I have participated in ‘Open Day 2002-03’. While studying, I further developed my business and information technology experience by participating in various roles, namely my current employment within the N gaining experience as a customer service representative for personal and business customers, my voluntary 4 month term as a technical consultant and web developer at, and five years spent managing the family business. In each of the employment environments I gained a great amount of professional business acumen including working as part of teams in a diverse atmosphere and knowledge of the latest technologies in IT &T. Lastly, my particular strengths lie in being a fast learner, pro-active, sociable and organised. I am not afraid of hard work and motivated to face new and different challenges. By gaining entry into the, I will strive to not only integrate these strengths but also broaden my skills and knowledge base. As my current employment is within a large financial institution I believe my skills and knowledge in the field would complement the role and allow me to further my skills.

Diego Armando Maradona

Sports play an important role in people’s life. This is attributed to the fact that both the players and audience or spectators are fulfilled with the experiences of sport. Sport is activity that is controlled by sets of customs or rules that are usually engaged in competitively. Sports are not only used for social benefit or amusement but also a way that people earn incomes. Famous players such as Tiger Woods – Golf and the William’s sister in tennis illustrates the influence that sports have in appreciating and been a form of income to the sportsmen.Thus, different people contribute differently to the sport world and one of them is Diego Armando Maradona who was a soccer player and currently a manager. Thus, the aim of this paper is to analyze the contribution of Maradona in the soccer world and extrapolates it to the sport world (Maradona et al, 2005). Maradona’s early life and family capability did not illustrate the influence that he had on soccer and fraternity of sports. He was born on October 30, 1961, Buenos Aires in Argentina.Maradona’s family was poor since the breadwinner – the father was a factory worker and bricklayer and through this job was providing for a family of nine (five girls, three boys and the wife). He (Maradona) used to dream of becoming a soccer player and the family situation did not deter his dreams. In fact, his cousin shaped his dream when he was given a soccer ball for his third birthday. At the age of nine, he was a good player in which he was recognized by Little Onions coach.Little Onions was the youth team of Argentinos Juniors (Maradona Website, 2009). When he was playing for the Little Onions, he lead the team to win a straight 140 games and played a major role for Little Onions in winning the Junior Championship in 1972, whereby he was awarded by the team a number 10 jersey. Between 1976 and 1980, Maradona played for Argentinos Juniors and he became a major boost for the team thro ugh winning games and increasing the spectators. In 1978 World Cup, he missed slight the chance to play for his country.Nevertheless, in 1981 he transferred to Boca Juniors and contributed in the team winning the 1982 first league game and earning himself a winners’ medal (Maradona et al, 2005). Maradona contributed a lot in the success of the Argentina national football team – Albicelestes through the participation of four consecutive FIFA World Cup tournaments. His first internal game for Argentina was against Hungary when he was 16 years old. He played an important role in the 1979 World Youth Championship and which Argentina worn 3-1 against Soviet Union.In the same period, he was involved in the winner against Scotland, his first game as a senior. In 1982 World Cup, Maradona played five matches without being substituted and scored two goals against Hungary but was sent off for foul play against Brazilian player; the game that they also lost. In the 1986 World Cup, Maradona was the captain and contributed a lot into the winning of the 1986 FIFA World Cup. They won against West Germany in the finals. He played all the games in the 1986 World Cup, being dynamic and asserted his dominance throughout the tournament.In the same tournament, he scored five goals and assisted in five goals, two of the goals originating from the quarterfinal win against England. This game was played when there was tension between Argentina and England because of the Falklands War. The first goal was a controversial because it is believed and replays show that his hand played a major role. In fact, it is commonly referred to as the â€Å"Hand of God†, which was accepted by the referee to the wrath of the English players (Burns, 1997). The second goal was outstanding was voted the FIFA greatest goal of World Cup.He ran half through the field, drilling through five players and the goalkeeper with eleven touches scored the winning goal. In 2002, a poll that was con ducted by FIFA concluded that this goal was the â€Å"Goal of the Century†. Nevertheless, he led his country to winning the 1986 World Cup through passing the ball to Jorge Burruchaga. Thus, Argentina won 3-2 against West Germany in Azteca Stadium in front of 115,000 spectators. The authorities of Azteca Stadium built statue that showed scoring the â€Å"goal of the century† and the statue was placed at the stadium’s entrance.Moreover, he participated in the 1990 FIFA World Cup but due to injury, his performance was not excellent as that of 1986. Nevertheless, he captained the team to reach the finals where they were defeated by West Germany through a controversial goal. In the last World Cup of 1994 that he participated, he only played two goals (Maradona et al, 2005). He was sent home when he failed a drug test – ephedrine dope. He claimed that a drink that he had taken had the said chemical and it was not his fault.At the USA 94, where the world cup wa s played, Argentina was eliminated in the second round. Apart from the World Cups, Maradona has played for various clubs. Maradona played for Argentinos Juniors and later Boca Juniors. In 1982, he was transferred to FC Barcelona in Spain whereby he contributed a lot to the success of the team winning the Copa del Rey and the Spanish Super Cup. In 1984, he was transferred to Napoli in Italy in which he helped to win the Italian championship in 1986/87 and 1989/90 and the team was second in 1987/88 and 1988/89.Other awards that the team was able to win with the help of Maradona were the UEFA Cup (1989), Coppa Italia (1987), runners up Coppa Italia (1989) and Italian Supercup (1990). At this period he faced various personal complications and other complications with the club. He was transferred in 1992 to Sevilla. Other teams that he played with are Newell’s Old Boys (1993) and Boca Juniors (1995) (Burns, 1997). Body structure and physique played a major role in ensuring that Ma radona was successful in the field.His lower center of gravity, physical strengths and strong legs helped him to overcome his opponents and sprint towards the goal. Through the success of the teams he played for, it illustrates that Maradona was a strategist, team player and technical player. Wherever he played, he used to dribble full speed towards the opponents’ goal and either score or deliver accurate passes to the teammates. Nevertheless, these capabilities were compounded by his capability of taking free kicks. Apart from the field, Maradona has contributed a lot in television shows and helping people.He hosted the Argentina television show â€Å"The Night of the no. 10† in which some of his guests included Pele, Fidel Castro, Zidane and Mike Tyson. Nevertheless, apart from the television show, he took part in 2006 in the UK’s Soccer Aid and in the same year, he captained three-day World Cup Football tournament in Spain. Also in 2006, he was appointed the Intergovernmental Goodwill Ambassador (IIMSAM) (Maradona Website, 2009). He contributed a lot has a leader for various teams. In 1994 and 1995, he coached Mandiyu and Racing Club respectively with minimal success (Burns, 1997).However, in 2005, he became the sports vice president in charge of Boca Juniors. At the time, Boca Juniors were not functioning well and had poor results. However, when Maradona was involved with the management of the team and built a close relationship with the players, the team fostered. Under his guidance, the team won 2006 Clausera, 2005 Apertura, 2005 Recopa Sudamericana and 2005 Copa Sudamericana. Nevertheless, in 2008 he became the coach of Argentina national football team. His team won the three consecutive matches but was defeated by Bolivia 6-1 on 1 April 2009 (Maradona Website, 2009).Moreover, Maradona was acknowledged, received various prices and awards. Some of the awards that he received include Argentina league top scorer (1979 to 1981), Golden Ball for Best Player (1979), Best Footballer in the World (1986, 1987), World Player of the Year (1986), FIFA Goal of the Century (2002) and Argentine Senate (2005) to name accolades and honors that he received (Maradona Website, 2009). Thus, from this perspective it is clear that Maradona has contributed a lot to the sport world through his participation in soccer.He was able to play for various teams and ensuring that in each team that he played for usually succeeded. This can be illustrated by the fact that in each team that he played for, the teams usually won awards and honors. He played for Argentinos Juniors and Boca Juniors in which they worn various award a replication of other teams that he played. In fact, in the case of Napoli, the period that Maradona played became the greatest successful period of the club. His position in the society and many people aiming to imitate him illustrates that like the legend Pele, Maradona is associated with soccer.